Jump Links

 +1.864.603.7376  [email protected]

What We Do

North American Marketing to Fit Your Budget

The goal of AFRICA TRAVEL ALLIANCE is to bring together travel companies/suppliers located throughout Africa, that are looking to develop their presence and increase their marketshare in North America.

The benefit of working with AFRICA TRAVEL ALLIANCE is that you choose which market(s) you want to develop within your budget and with the advantage of working with an established marketing company.

There is no membership fee to be a part of AFRICA TRAVEL ALLIANCE.


We provide representation in the following markets:

Faith Travel

Niche marketing is an ever-increasing segment of the travel market. Faith-based travel can be very broad from groups wanting to visit religious destinations to youth or adult groups looking to fulfill missionary and volunteer callings to individuals looking for spiritual guidance.

An estimated 25% of the 16 million strong North American traveling public is interested in taking spiritual tours. There are approximately 50,000 churches in the US with travel programs.

Retail Travel Agents

The retail sector is the cornerstone of the travel industry and includes the traditional formula of the travel agency but the ever-increasing element of home-based travel agents.

Many travel agents organize travel for both individuals and groups and often look for smaller receptive operators based in the country of choice as they know their clients will receive personalized service, and by working directly, will get better rates.

Wholesale Tour Operators

The tour wholesaler or tour operator offers group packages to American companies and organizations interested in traveling to Africa. To become a preferred supplier to a tour operator is, indeed, the goal.

This segment of the travel market needs a longer commitment to see a return on investment since operators put their tour programs together a year or two in advance.

Student Travel

Students are on the move! Whether it be for educational travel or immersion into a culture, student travel is a lucrative market. It is estimated that more than 3 million students travel annually (domestically/internationally) and spend more than $1.5 billion.

Volunteer travel to Africa is very popular for high school and college students combined with a discovery of traditional safari activities makes for a complete and unique travel experience.


Meetings, Incentive, Convention & Exhibitions is a comprehensive term covering most corporate travel.

American companies organize travel to compensate employees for a job well done (incentive) and organize meetings both domestically and internationally - sometimes to unite worldwide offices. 40% of all North America businesses use incentive travel and spend more than $22.5 billion.

“Exotic” or “adventure” destinations are becoming more popular for the younger professional. Africa falls into this category.

Additional Marketing Opportunities

Another area where you will save money by joining AFRICA TRAVEL ALLIANCE is with our email newsletter campaigns . These are monthly informational emails that we send to our database.

With a substantial database covering multiple markets, we target market your message to the appropriate audience each month for optimal "open" and "click through" rates.

After each email, we share analytics with our clients so that you may know what market is most interested in their company or product.

We have a few ways for you to take advantage of email marketing -

  • Your company can be featured in the AFRICA TRAVEL ALLIANCE monthly newsletter.
  • You can advertise within the emails for additional exposure (additional fee applies).
  • Banners/Advertorials
    • Banner ad - your logo with a link and mention that a month's email is sponsored by you.
    • Advertorial - a feature section with whatever message or program you want to promote.
  • We can also do customized email newsletter campaigns specifically for your company.

Email [email protected] for more information.