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April 2019 updates and highlights

As 2018 numbers come in, it is evident that Africa continues to be a popular destination!

With interest and actual travel to Africa increasing, we encourage you to think outside the box to increase your market share in the North American market.

If you'd like to get your company name known in the US market, please review our updated schedule of marketing opportunities for the remainder of 2019. We offer shows/conference in several markets including Retail, Wholesale, Faith, and Student.


Membership is FREE! Contact Kevin for details how to become a member.

Kevin E. Streit, CSTP, CTC, CTIS
[email protected]
Mobile / WhatsApp +1.702.883.6710


Two young Ethiopians in ceremonial dress

Ethiopia’s Travel & Tourism economy grew by 48.6% in 2018, the largest of any country in the world, according to the World Travel & Tourism Council’s (WTTC) annual review of the economic impact and social importance of the sector released March 15, 2019.

Complete article.


Woman with child at door of her home

The travel and tourism sector in Kenya grew by 5.6% ahead of the normal global average of 3.9%... adding 1.1 million jobs. According to World Travel & Tourism Council report, Kenya is now positioned as the third largest tourism economy in Sub-Saharan Africa coming after South Africa and Nigeria.

Complete article.

Kevin at ITB Berlin

Kevin Streit and Joseph Muya at ITB Berlin

The numbers were very strong at ITB Berlin this year with an increase in attendance and strong interest in Africa (as the 2 articles above describe). I met with a few current and potential members including Joseph Muya, Lake Nakuru Lodge, Kenya.


Following is a list of trade shows and sales missions where we can represent your company under the Africa Travel Alliance umbrella. There are some opportunities where you can be present as well (where indicated).

Note: this list is current and not necessarily related to the date this newsletter was published.

9 June - 12 June 2019

Southern Baptist Convention - Birmingham, Alabama

This convention brings in anywhere from 8,000 to 10,000+ members for a conference style meeting with educational sessions, prayer meetings and exhibit hall featuring companies offering products and services that would benefit this community.

Africa Travel Alliance represents clients.

Download details

9 August - 13 August 2019

SYTA - Birmingham, Alabama

Annual conference of the Student Youth Travel Association - all student group travel planners attend this conference.

One-on-one appointments.

Africa Travel Alliance represents clients.

24 August - 28 August 2019

ASTA Global Conference - Ft. Lauderdale, Florida

Annual convention of American Society of Travel Agents, the leading global advocate for travel agents, the travel industry and the traveling public.

Trade show format.

Limited availability.

Download details

4 September - 6 September 2019

Going on Faith - Grand Rapids, Michigan

Annual conference with on-on-one appointments with group leaders who handle travel for churches and travel agents who have churches for clients.

One-on-one appointments.

Africa Travel Alliance represents clients.

26 October - 28 October 2019

Boomers in Groups - Franklin, Tennessee (outside of Nashville)

This is an appointment driver show - similar to Going on Faith. Suppliers are matched with organizers of group travel of "Baby Boomer" age - a burgeoning market.

One-on-one appointments.

Africa Travel Alliance represents clients.

1 December - 7 December 2019

USTOA - Orlando, Florida

United States Tour Operator Association - one-on-one appointments with tour operators offering tours within the USA and abroad (for both FIT and groups).

Africa Travel Alliance represents clients.

8 December - 12 December 2019

National Tour Association (NTA) - Ft. Worth, Texas

Over 1,500 buyer members (receptive operators and wholesalers) make up this organization of companies buying and selling travel to/from the US.

Appointment driven show.

One-on-one appointments.

Africa Travel Alliance represents clients.

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